Sunday, 26 December 2010









































Your font for Boxing day is Rockwell - it's a slab serif, you can tell by the square, block ended style of the serifs and the uniform weight. It's primarily a display font - it does not perform very well in body copy, the bulky shapes and solidity make it good for a headline where impact and authority are required.

This style of font has been around for several hundred years, they were easy to cut into wood letters because of their regularity and lack of fine detail - but became very popular in the early 1800's due to stylistic association with the craze for Egyptian art and artifacts, may slab serif faces were designed to echo heiroglyphics and had names like Luxor and Memphis, and were used as house fonts for the many great exhibitions of Egyptian art, such as Tutenkhamun. Slab Serifs were very popular as typewriter fonts, and worked well in early dot matrix printers - which is why Courier is still so popular and a key web font.

3 comments:

Urban Cynic said...

Nice. My boyfriend got that book on fonts for Christmas & it looks really good. I read an excerpt in The Guardian a while back & you should get hold of a copy if you haven't already. I'm patiently waiting to read his copy!

Richard de Pesando MA(RCA) said...

Simon Garfield is a brilliant writer - he also wrote an excellent book about the Mini - you will really enjoy.

Urban Cynic said...

I'll have a look - cheers. x

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